TikTok is a social media platform that allows users to share short videos of themselves. It is popular among Gen Z because it is a fun and easy way to connect with friends and family. In addition, TikTok is overtaking Google as the most popular search engine among Gen Z because its video format is more user-friendly and relevant to their interests.
This generation also grew up on social media, and while correlation does not mean causation, it has a lot of visual learners. TikTok videos are more likely to be shared and liked than traditional text-based searches, making it the preferred choice for this generation.
TikTok started as musical.ly, a karaoke app popular with children and young people. After controversy over the app’s young user base for potential internet predators, the app rebranded as TikTok in 2018 and changed the app to appeal to a broader audience. TikTok has continued to evolve, and its user base has grown exponentially.
A few years later, Google senior vice president Prabhakar Raghavan said google’s analytics show 40% of people aged 18 to 24 prefer using social media like TikTok or Instagram to search for things like places to eat or products to use.