The President of the Association of Voice Over Artists, Nigeria, actor Segun Arinze, has explained the reason why the Advertising Regulatory Council of Nigeria placed a ban on foreign talents.
The association’s president disclosed this in an interview he granted the Cable News Network on the development.
The Eagle Online recalls that the Advertising Regulatory Council of Nigeria announced a ban on foreign talents, which it said was aimed at growing Nigeria’s advertising industry.
In the interview with CNN, the actor stated that the ban will save foreign exchange for Nigerian media companies and boost the nation’s homegrown talents in the advertising space.
Arinze noted that Nigeria needs to protect her talent, stating that he does not think Nigeria is doing the wrong thing by providing opportunities for the talents coming up.
He noted that Nigeria is experiencing a brain drain in the sector, adding that when the talents can’t find work within, they go outside.
He said: “The ban is to encourage the industry, and I do not see anything wrong in that.”
On the impact of the ban on the industry, Arinze stated that it was not a first in Africa.
He said: “It is in South Africa.
“It’s not strange.
“The impact is that we need to start having homegrown talents who need to do this, and also saving forex earnings.
“So it is a whole big picture.
“It’s an ongoing discussion.
“When Nigerian voice-over artists go outside, they don’t earn even much.
“You need to keep everything in here.
“I am sure Hollywood and Bollywood would do same.”