Chike ensured that he basked in the success of his debut album and he was able to retain the attention of an audience who couldn’t get enough of his refreshing talent. He released a live album, he put out a DJ remix of selected songs, and he was heavily booked to thrill audiences with his captivating vocals.
While many eagerly awaited the release of his second album, there was always the consciousness that topping his debut was not going to be a troll in the park.
Thirty months after releasing his debut album, Chike eventually decided that he was ready for his second act which he calls ‘The Brother’s Keeper’.
In his second album, Chike offers himself to a larger audience while struggling to retain the artistic elements that brought him success.
The album art offers the first insight into what can be considered the thought process behind the project. Chike poses in a stylish designer suit while recreating a pose made famous by the great Micheal Jackson and Lionel Richie. Chike’s tribute to the great Pop icon and the great R&B figure suggests to me that he’s elevating himself from just an R&B artist with a sizeable followership that primarily consists of female fans into a superstar R&B icon and a Pop star whose fame transcends demography.
This deduction can be traced to the album which opens up with ‘On The Moon’ which captures the elation that comes with achieving success. One can easily hear the confidence and artistic freedom that allows an R&B star to open up his album with a commercial Amapiano sound. On this single, Chike spreads his metaphorical wings and soars at an altitude close to the moon. He’s earned this freedom and he’s eager to share this excitement.