The launch, which is of an Amber alert programme, is designed to include important information about the missing child such as a photo description, location of the abduction, and other relevant and available information to aid in immediately identifying the missing child.

Speaking at the official launch in Abuja, Meta’s director of Trust and Safety, Emily Vacher said the most valuable thing one can do when there is a reported case of a missing child is to share information as quickly as possible.

She said: “With the launch, Nigeria becomes the second country in Africa and the 29th country in the world to join the Meta AMBER alert programme. According to Meta, the programme increases the chances of finding missing children by putting more people on the lookout for them.

“When an AMBER Alert is activated by law enforcement, the alert will appear on the Facebook and Instagram Feed of users within the designated search area, enabling them to share the information instantly with friends or contact the authorities if they have leads.